- Carly Dell: A multitasking mom of two and a small-business owner, Carly is also an athlete for the Vitality athletic brand. Her Stories offer glimpses into her diverse outfits, from postpartum nursing attire to workout gear that accommodated her pregnancy. As a Vitality athlete, she provides insights into the brand’s latest fitness line releases, offering candid perspectives on how each outfit complements her body, regardless of the season.
- Heidi Somers: A top fitness influencer who’s ascended to become the owner of the multimillion-dollar fitness and athleisure brand, Buffbunny. With an Instagram following of over 1.6 million on her Buffbunny account, she showcases her brand’s fresh apparel and shares the workouts that contribute to her well-being. Heidi’s YouTube channel, with over 760K subscribers, provides an in-depth look into her life as the CEO of an athletic clothing brand.
- Taylor Dilk: Similar to Heidi, Taylor transitioned from a fitness and activewear influencer to a business owner. Alongside her sister and husband, she co-founded the Vitality brand, formerly known as Balance Athletica. Recognized in Forbes 30 Under 30, she’s continually expanding her athleisure brand. Taylor’s Instagram is a treasure trove of fitness fashion discoveries, predominantly centered around Vitality.
- Jennifer Lam: Focused on fitness fashion, Jennifer’s TikTok content revolves around affordable athleisure from brands like Amazon and AliExpress. Her follower count exceeds 100K, thanks to her comprehensive reviews of athleisure and other activewear items that pique her interest. Jennifer’s page is a valuable resource for making informed clothing choices, particularly from Amazon.
- Torey’s Treasures: A fashion and travel blogger with a profound passion for fitness fashion, Torey has an Instagram following of 183K. Torey shares her daily attire, primarily featuring athleisure and regular fashion items that pair seamlessly with your favorite leggings. With a unique twist, Torey and her boyfriend relocate to a new city every month, offering a blend of stylish fitness fashion and glimpses into her adventures in each “home” they explore.
mage description: A woman in black and white athletic leggings and a black sports top performing an upward-facing dog yoga pose on a black mat.
Activewear has evolved beyond gym attire, now encompassing outfits suitable for both workout sessions and everyday activities. Whether you’re dashing through errands post-Pilates or seeking a comfortable, stylish look for a casual outing, athleisure brands have transformed fitness fashion. Influential figures in the world of activewear showcase their workout ensembles, provide tips, and promote brands. For athleticwear companies, collaborating with these creators is a match made in fitness fashion heaven.
“8 Influential Activewear Creators Redefining Gym Fashion”
- Brooke Leach: Known as the ‘Amazon Finds Queen’ on TikTok, Brooke boasts 441K followers on her fitness and lifestyle brand. Her content features fitness tips, workouts, and Amazon athleisure discoveries, making her a reliable source for comfy yet confidence-boosting gym and home apparel.
- Kelly Yager: Starting her social media journey by sharing her fitness lifestyle, Kelly has consistently partnered with brands like Lululemon, Vitality, and Buffbunny. Her YouTube channel and personal Instagram delve into athletic fashion, while her ‘Closet by Kelly’ Instagram showcases her daily outfits and their sources. Kelly’s content includes fitness inspiration, everyday athleisure looks, and mom-related content, offering honest reviews and insights into clothing fit.
- Sydney Adams: With over 1 million followers across TikTok, Instagram, and YouTube, Sydney is a renowned online fitness coach. She’s recognized for her signature Lululemon shorts and bras but also explores other athleisure brands like Alo Yoga. Sydney frequently shares her latest fitness fashion discoveries on all platforms, even venturing into non-fitness brands to highlight athleisure trends.
- Carly Dell: A multitasking mom of two and a small-business owner, Carly is also an athlete for the Vitality athletic brand. Her Stories offer glimpses into her diverse outfits, from postpartum nursing attire to workout gear that accommodated her pregnancy. As a Vitality athlete, she provides insights into the brand’s latest fitness line releases, offering candid perspectives on how each outfit complements her body, regardless of the season.
- Heidi Somers: A top fitness influencer who’s ascended to become the owner of the multimillion-dollar fitness and athleisure brand, Buffbunny. With an Instagram following of over 1.6 million on her Buffbunny account, she showcases her brand’s fresh apparel and shares the workouts that contribute to her well-being. Heidi’s YouTube channel, with over 760K subscribers, provides an in-depth look into her life as the CEO of an athletic clothing brand.
- Taylor Dilk: Similar to Heidi, Taylor transitioned from a fitness and activewear influencer to a business owner. Alongside her sister and husband, she co-founded the Vitality brand, formerly known as Balance Athletica. Recognized in Forbes 30 Under 30, she’s continually expanding her athleisure brand. Taylor’s Instagram is a treasure trove of fitness fashion discoveries, predominantly centered around Vitality.
- Jennifer Lam: Focused on fitness fashion, Jennifer’s TikTok content revolves around affordable athleisure from brands like Amazon and AliExpress. Her follower count exceeds 100K, thanks to her comprehensive reviews of athleisure and other activewear items that pique her interest. Jennifer’s page is a valuable resource for making informed clothing choices, particularly from Amazon.
- Torey’s Treasures: A fashion and travel blogger with a profound passion for fitness fashion, Torey has an Instagram following of 183K. Torey shares her daily attire, primarily featuring athleisure and regular fashion items that pair seamlessly with your favorite leggings. With a unique twist, Torey and her boyfriend relocate to a new city every month, offering a blend of stylish fitness fashion and glimpses into her adventures in each “home” they explore.
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